The ITI Digital Dental Entrepreneurial Program

Maximise your business with the fundamental components of every successful practice.

The ITI Digital Dental Entrepreneurial Program is a seven-week online business course designed by dentists for dentists. An experienced team leads the course, sharing the knowledge and insights that helped grow The Campbell Clinic from a £250,000 business to a £5,000,000 business.

Who is the ITI Digital Dental Entrepreneurial program for?

• For Dentists Preparing to Acquire Their First Practice
  • Dentists who are looking to acquire a practice soon and want to lay the foundations for their business in advance with a clear roadmap and strategy.

• For New Practice Owners Facing Early Challenges
  • New practice owners who are looking for help navigating the challenges of early practice ownership, benefitting from the insights and shortcuts provided by a more experienced dental business.

• For Experienced Practice Owners Seeking Growth
  • Experienced practice owners who want to take their practice to the next level or are burnt out and need help building more efficient systems.

What is the ITI Digital Dental Entrepreneurial Program?

CREATED BY DENTISTS, FOR DENTISTS

This 7-week online program was created by dentists for dentists. It was developed by a dental team that has already followed the path to building a successful practice. The team will share their knowledge and experience through a structured and practical learning journey that you can immediately apply in your daily practice.

Live sessions with Colin Campbell, ITI Senior Fellow & successful practice owner, providing savvy insights into how he grew his practice.

Dedicated experts with different areas of expertise answer all your questions promptly, from theory to practice, via Slack. Slack is the ideal tool to stay in touch with your peers, contact our experts, share additional content, and start discussions. This collaborative environment ensures tailored assistance throughout the program, enabling you to apply your newfound knowledge confidently in real-world scenarios.

At the end of the program, you will use your newly gained knowledge to create a personal 3-year business plan for your practice.

With a clear roadmap, you can scale up your practice for a better future!

The Schedule

The course spans seven weeks, beginning with an introductory week and ending with a week dedicated to finalising projects and learning content. During the five weeks in between, you will complete two projects each week, with submissions expected on Thursdays and Sundays.

We have thoughtfully designed the course to offer you a high degree of flexibility, allowing you to work around your clinical commitments. This flexibility lets you choose suitable times to engage with the course materials and complete the required tasks. The course structure helps you manage your time effectively, ensuring you can complete most of the work at your convenience.

By accommodating clinical schedules and providing flexibility, the course allows you to successfully balance your professional responsibilities while actively participating in the program. This approach will enable you to customise your learning experience and maximise your engagement with the course content.

Module 1: Introduction including Live Webinar

The first week and module of the course are an introduction that sets the tone for the whole course and outlines its logistics. You can access online learning platforms, including Slack and the Online Academy.

You will be assigned your first mini-project, and there will be a 45-minute live webinar with Colin, the other faculty members, and the rest of the cohort.

Module 2: Vision Setting

Module 2 sets up your business's future vision using Simon Sinek's 'Start with Why' model and delves deeper into developing a concrete strategy to achieve that vision. By understanding your business's core purpose and values, Module 2 enables you to articulate a compelling mission statement that resonates with your team members and target audience.

Module 3: Finance

During Module 3, you will complete the finance project and gain valuable insights into your business's financial intricacies. This finance project equips you with the tools and knowledge to make informed financial decisions that will contribute to your business's long-term success.

Module 4: Marketing

Module 4 introduces the Marketing project, based on tried-and-tested marketing tactics used at The Campbell Academy and The Campbell Clinic. You will gain a comprehensive understanding of the key elements involved in developing successful marketing campaigns to enhance your brand visibility, attract new customers, and ultimately drive business growth.

Module 5: Sales

Following the Marketing module, you will delve into the Sales module, which aims to optimise the customer journey and minimise the loss of potential contacts who express interest in engaging for treatment. We have thoughtfully designed this module to equip you with the skills and strategies to effectively convert leads into loyal customers.

Module 6: HR

This module will introduce delegates to the HR Project, emphasising the implementation of structured HR practices and performance management systems and leveraging digital products for effective meetings and engagement. The project aims to equip you with the necessary tools and strategies to optimise human resources within your organisation.

Module 7: Leadership

During the Leadership module, you will use the Leadership project to illustrate the key concepts and principles of leading a modern dental practice. We designed this module to equip you with the skills and knowledge needed to excel in leadership roles within the dental industry. By actively participating in this Leadership project, you will enhance your leadership capabilities and acquire the tools to navigate the complexities of running a modern dental practice. 

Module 8: Strategy

The Strategy Project starts module 8 by showing how to plan strategically over a year (or three years) to see a business improve constantly. You will gain the skills and knowledge to create a robust strategic plan that drives constant improvement and sustainable growth.

Module 9: Business Plan

During the final week, you'll be able to catch up on any unfinished projects or additional work that may be required. This week is a dedicated time for delegates to address any outstanding tasks and seek guidance from the team members for advice or support.

You will have access to the online learning platform for five weeks after the course finishes, and we will add you to an Alumni Slack channel at the end of the course.

To conclude the course and the projects, you will participate in a Zoom call with Colin Campbell, the rest of the faculty, and fellow delegates. This call will be a final opportunity to reflect on the course, share insights, and celebrate the achievements and progress made throughout the program.

Module 10: Course Close and Live Webinar

During the final week, delegates will have the opportunity to catch up on any unfinished projects or additional work that may be required. This week serves as a dedicated time for delegates to address any outstanding tasks and seek guidance from the team members for advice or support.

The online learning platform will be available for five weeks after the course finishes and delegates will be added to an Alumni Slack channel at the end of the course.

To bring the course to a close and conclude the projects, delegates will participate in a Zoom call with Colin Campbell, along with the rest of the faculty and fellow delegates. This call serves as a final opportunity to reflect on the course, share insights, and celebrate the achievements and progress made throughout the program.

Completed Online

The entire course is completed online on The Campbell Academy's Learning Management System and Slack channel. This provides an extremely flexible format for attendees meaning they can complete the weekly learning content at a time that suits them.

Key Features:

1. Nine projects are to be completed ensuring you exit the course with the tools and frameworks to move your business forwards.
2. An exceptional faculty from a variety of disciplines, led by Colin Campbell. Colin is an Implant Surgeon and senior ITI Fellow who has developed a dental practice in Nottingham into a £5 million turnover business with 55 staff members.
3. The course builds a tribe environment and belonging for you to discuss concepts and ideas.
4. A digital course which creates a flexible learning experience enabling you to work this around your clinical time
5. Online discussion group for the life of the course for all members to discuss and share projects in addition to sharing knowledge and skills.
6. You will be provided templates and examples to help you through the process and the completion of the projects.

Following completion of this course, participants will have an improved understanding of the following:

1. The future vision of your business – setting the long-term direction.
2. How to develop new financial structures for your business to be more financially effective, efficient, and profitable.
3. How to explore new marketing initiatives in your business, within your existing budget framework to improve new patient flow to your practice.
4. To investigate modern HR management strategies and tactics to build the best possible dental practice team.
5. How to begin to organise a proper sales system within your practice to ensure that only the minimum amount of contacts who would like to come to engage for treatment and care are lost.
6. How to plan strategically over a year (or three years) to see constant improvement in your business.
7. To investigate leadership concepts to allow you to examine and interrogate your own leadership styles.